Daizy optimizes key search terms based on current market news related to your individual fund strategy and key holdings.
The Proposition
Benefits
Get more engagement from your paid search budget
Promote your most relevant product based on what the market is talking about
Automate the paid search process and integrate into existing workflow
How it Works
Many Asset Managers spend hundreds of dollars on paid search a month, but the search terms selected do not always deliver
Daizy will analyze your current paid search performance and automate the process to dynamically update the terms to bid on
We generate search terms based on current market news, test the new terms in the context of your fund strategy and key holdings, and replace your bottom performing search words
This process can be fully automated, and run to any frequency, including real-time