What’s in a Name? 

Your name is often the first thing people learn about you, making it one of the most important parts of your story. From the start, way back in 2018 when we were just a seed of an idea, a conversation, a dream, we always had big dreams to change the way that people invest. Since then we’ve been on a mission to help the next generation of investors make empowered investing decisions by helping them understand the impact, ESG, sustainability and risk of the world’s largest companies. That’s at the core of everything we do as a business.  

The Evolution of a Brand 

Over time, and as we’ve grown from those early days sipping coffee, and whiteboarding our mission, it started to feel as though we had outgrown the reason behind Vesti. Our vision was now bigger than Vesti could take us. After a lot of thought, deliberation and many (many) Zoom meetings, we concluded that it was time to change our name to something that better suited us. A name that was more aligned for where we need to go and hopefully, where you’ll come with us if you’re along for the ride too!  

If you’ve ever been through a vision, purpose, mission and brand building exercise, then you’ll know that it takes a lot of thought, effort and creativity from everyone involved to make sure you’re not only happy with the end result, but that you live those values, each and every day. The world has changed a lot since we started Vesti and that’s why we’ve eventually hung our hat on the name Daizy (and we even managed to find daizy.com!) The broken petal in the logo represents a deeper message, that if you’re willing to look a little closer to notice the smaller details in life just how much of an impact that can have not only on your individual world, but the world collectively too. Much like investing, the decisions you make will have a fundamental impact on the world.  

To us, the name represents the fragility and state of today’s world, and it is our hope, that through our app, people become enlightened to make better investment decisions, positively impacting individuals and humanity as a whole. Keeping our fragile home safe and flourishing.  

So, What’s Next? 

As techies, we spend weeks, months, and even years, building, refining, and continually asking ourselves, “what’s the meaning?” And for us, this is where we fell. Creatively, not just technically. So, you can still expect the same features in the app (with more features being added daily), we’re still bringing you the latest on impact and risk investing, just with a new look.  

We’ve come so far over the last few years. We love using the app and we hope you love it too. 

Just call us Daizy. 

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